Performance marketing for Chinese developers going global
Don’t fight everyone for the same users.
别和所有人抢同一批用户。
Get past the limits of experience and assumptions. Audience Data Mesh finds the real connections between users behind the tags, and helps you break out of the crowded audience.
01 · Audience Data Mesh
Our AI finds the audiences your competitors miss.
Popular audiences keep getting more expensive. Real growth is in the audiences next to them.
Audience Data Mesh studies how real users’ interests connect, finds new groups of people likely to become your users, and gets more accurate after every test.
- 01
Analyse
We look at the interest tags of real users and find the real connections behind them.
- 02
Find
We build new tag audiences that look like your users but are not heavily bought yet.
- 03
Learn
Every test feeds back into the engine, until it finds the largest audience that fits your business.
02 · Creative
Ads made for each new audience.
Finding people is half the job. The ad has to convince them. We make several versions for each audience, test them on a small budget, and keep only the best.
Understand the users, study each market, then give a precise plan.
- In-game art
- 2D / 3D animation
- Localisation
New audience A
- V01Stop
- V02Stop
- V03Stop
- V04Stop
- V05Stop
- V06Stop
- V07Keep
- V08Stop
- V09Stop
- V10Stop
Test first. Then scale.
03 · Media buying
Budget goes where the results are.
When a test proves an audience and an ad, we scale the spend and keep optimising. Media and creative, from one team.
All services
Integrated marketing
- In-house category and IP building
- Visual design
- Full-service creative and data optimisation
Creative production
- In-game art
- 2D / 3D animation
- Localisation
Managed media buying
- Ad account setup
- Managed media buying
- Ongoing campaign operations
04 · Results
Proven at scale.
100+
advertisers served
1 dot = 1 advertiser
25+
markets
1 dot = 1 market
US$200M+
media spend managed
1 dot = US$1M
10,000+
original ads made
1 dot = 100 ads
Deep in global market trends
- Mid-core and hardcore games
- Casual games
- Slots & casino
- Entertainment and media
- Financial services
05 · Team
A growth team from the platforms and the agencies.
Vishanti.AI was founded in 2021 by a team from Meta, X, Tencent and Ogilvy & Mather. We run dedicated media-buying operations and performance-marketing optimisation teams, and every team lead has 15+ years of brand-side and agency-side optimisation experience.
- 2021
- founded
- 15+ yrs
- brand-side and agency-side optimisation, per team lead
